WHAT INFORMATION IS COLLECTED?

As with all web content delivery systems, PEAK Network records information about the interaction between a web user's browser and our servers. Those interactions include ad content (banner) delivery, counting click-throughs on an ad, and tracking webpage views after a click-through. Browsers typically provide the browser version, the operating system, and the IP address of the computer in use. This non-personally identifiable information is collected from web users to assist in the proper function of our service as well as the targeting of advertisements from our customers and the reporting of aggregate data to both advertisers and publishers. PEAK Network does not collect, use, sell, or purchase web user information that is personally identifiable.

HOW DO WE USE THE INFORMATION COLLECTED?

Web user information (all of which is non-personally identifiable) is shared with our advertisers and publishers in aggregate fashion. This means, for example, that of the millions of web users we deliver banners to each month, an advertiser will know what percentage of those users viewed their advertisement with a certain browser. The sharing of this information is essential to providing the services we offer. PEAK Network may augment web user information with additional non-personally identifiable information, such as an IP address. IP addresses are not linked to personally identifiable information by PEAK Network.

WHAT ARE COOKIES AND HOW DO WE USE THEM?

Remote "cookies" on web user computers and server databases at PEAK Network facilities are used to store information by PEAK Network. A cookie is a piece of data placed on the Web User's hard drive by our servers. Cookies are used to improve the experience web users have when they see web advertisements. Cookies are not viruses and cannot erase your hard drive or otherwise damage your computer. Usage of a cookie is in no way linked to any personally identifiable information.

Cookies are used to ensure that when a web user clicks on an ad, they are sent to the correct click-through destination. They are also used by our reporting system to estimate the total reach of an ad campaign, as well as frequency of display. This allows advertisers to determine with greater accuracy the composition of the audience they reach. Cookies are also used to sequence the delivery of a series of ads to a web browser, and to limit the number of times a web browser receives any one advertisement. Web Users have the option of blocking the use of cookies by changing a setting in their browser. Please see your browser supplier's website for details on how to do this.

HOW DO YOU CONTACT US

If you have any questions about the practices of the PEAK Network or your dealings with us, you can contact us by visiting the Contact Us section of our website, or via postal mail at

Peak Network Inc.
2 Beaverbrook Road
Suite 204
Ottawa, Ontario
K2K 1L1
Canada